The Business of Esports
Students learn the esports industry by building it.
A licensable, university-level program where students learn, build, and run real collegiate esports tournaments, taught by industry practitioners. Three standalone courses: license one, or the full program.
See plans and pricing3
Standalone courses
15
Modules
1
Real tournament
Why universities add an esports business pathway
Students want careers in esports
Demand is high, but few programmes teach how the industry actually works: events, media, sponsorship and teams.
Faculty time is limited
Designing industry-current modules, case studies and assessments from scratch is not realistic for most departments.
Boards need academic rigour
Any new pathway must show clear outcomes, assessment evidence and external quality validation.
What your students learn and build
The Business of Esports is three standalone courses that follow a Learn, Build, Run arc. Each can be licensed on its own. Here is what each one teaches.
STANDALONE COURSE
The Foundation
Learn the business
Every student covers every function of running a competitive event, and each team builds its own complete tournament playbook.
3 credits · 45 hours · 15 weeks
STANDALONE COURSE
The Specialisation
Build the venture
Students specialise into functional tracks and converge their many playbooks into one unified tournament playbook.
3 credits · 45 hours · 15 weeks
STANDALONE COURSE
The Tournament
Run the league
The cohort runs that unified plan as a real, live event, delivered in professional roles and measured against real KPIs.
Flexible: short block, or 15 weeks
A consistent five-step week
Recorded expert lecture
A short lecture from an industry practitioner, watched in class.
Live localising lecture
The local lecturer reinforces it and leads the case discussion.
Knowledge check
Five auto-graded questions through the learning platform.
Team workshop
Two hours of team work producing a real deliverable.
Individual reflection
A short reflection to consolidate the session.
The Specialisation · build the venture
Give every role a real-world outcome.
Team identity, player information and broadcast presentation bring business, media and event operations together.
Operations
Design the competition, then make it work.
Students translate formats, brackets and schedules into a tournament that teams can realistically deliver.
Donut · Radiant Challenger Cup
Images shown are extracts from real student submissions produced by participants at our partner universities.
The capstone
The Tournament · run the league
The delivery course. The cohort runs the unified plan as a real, live event, in professional roles drawn from their specialism, and the event is measured against the KPIs it set for itself. It runs two ways.
A short execution block
A few days to a few weeks
Stages the event as a celebration and showcase of the cohort's work, with a debrief to close.
A full 15-week course
Work-integrated learning
Readiness, the live event, then full post-event analysis, with students in assessed professional roles throughout.
The event takes shape
Students plan the structure, schedule and match flow of a real tournament.
Run the league
Teams compete while students manage operations, media and broadcast.
Case study
Assumption University, Bangkok
85
students enrolled
6
faculties represented
~89%
from outside the host faculty
4.4/5
student quality rating
95.5%
would recommend it
92%
EAF pedagogy score
How it fits into your institution
Consultation
We map the pathway to your programme, credits and term structure.
Faculty onboarding
Lecturers get LMS access, delivery guides and the case study library.
Teach and build
Students learn the industry by working on real cases each week.
Run the tournament
Students plan, run and broadcast a real collegiate tournament.
A learning platform behind every lesson
Faculty delivery guides, case studies and assessments support the classroom experience. Students can continue their learning through Squid Academy's LMS.
Ready for your academic board and IT team
Squid Academy is backed by documented policies covering privacy, security and academic quality, so approval moves quickly.
Privacy-first data
Policies aligned with UK & EU GDPR and FERPA, plus a Data Processing Addendum.
Security you can review
Access control, encryption, monitoring and a documented incident response process.
Academic integrity
Assessment integrity and internal quality assurance policies across every cohort.
Independently validated quality
Our curriculum holds the EAF Certificate of Quality. Squid Academy is a registered AQA Unit Award Scheme centre, and Business of Esports units are in development and submission.
EAF evaluation: Excellent
4.5 / 5
शैक्षणिक दृष्टिकोण
4.3 / 5
शिक्षण लक्ष्य
4.2 / 5
शिक्षार्थी सहभागिता
4.5 / 5
विश्वसनीयता
4.4 / 5
शिक्षण डिज़ाइन
BOE
CEFR Aligned
भाषा और सुगम्यता मानक
BOE, Business Of Esports
सभी प्रोग्राम सामग्री परिभाषित अंग्रेज़ी भाषा मानकों के अनुसार लिखी जाती है, जो दर्शक और प्रोग्राम स्तर के अनुसार समायोजित होती है, ताकि सीखना सुलभ बना रहे और शिक्षण आत्मविश्वासपूर्ण और सुसंगत रहे।
CEFR B1-B2
छात्र-केंद्रित
eCourse सामग्री, Student Learning Guides और कक्षा संसाधन
CEFR B2-C1
शिक्षक-केंद्रित
Lecturer Delivery Guides, Lesson Plans और शिक्षण नोट्स
ये मानक BOE डिग्री पाथवे के सभी मॉड्यूल और चरणों पर लागू होते हैं, Summer Elective से लेकर Term 1 से 3 तक।
Choose how you run it
One price per course. Run it yourself, with our guidance, or as a tailored campus rollout.
Bring it into your classroom
Your faculty teach the programme, with the level of guidance you choose.
Make room for hands-on learning
Connect classroom concepts with practical teamwork and tournament production.
प्रति कोर्स, प्रति कक्षा मूल्य। हर कोर्स के लिए समान कीमत।
License
आपकी टीम हमारे पूर्ण पाठ्यक्रम, केस स्टडी लाइब्रेरी और प्लेटफ़ॉर्म का उपयोग करके पढ़ाती है।
प्रति कक्षा, अधिकतम 30 छात्र
सर्वोत्तम
उन विश्वविद्यालयों के लिए जिनके पास इन-हाउस पढ़ाने के लिए व्याख्याता है।
- पूर्ण पाठ्यक्रम और Socratic केस स्टडी लाइब्रेरी
- Squid Academy LMS, आकलन और रिपोर्टिंग
- उद्योग व्याख्यान रिकॉर्डिंग और वितरण गाइड
- स्वतंत्र रूप से, अपनी गति से चलाएँ
Guided
जब आपकी टीम अपने पैर जमा रही हो हम पास रहते हैं, फिर आत्मनिर्भर होने पर पीछे हट जाते हैं।
प्रति कक्षा, अधिकतम 30 छात्र
सर्वोत्तम
ईस्पोर्ट्स सिखाने में नए विश्वविद्यालयों के लिए।
- License में सब कुछ
- घटती आवृत्ति पर निर्धारित मार्गदर्शन
- कार्यान्वयन और वितरण योजना
- एक निर्धारित Squid Academy संपर्क
Custom
हम लोग लाते हैं। Squid-प्रमाणित व्याख्याता और उद्योग सलाहकार, आपके साथ मिलकर पढ़ाते हैं।
आपके लक्ष्यों के अनुसार
सर्वोत्तम
उन विश्वविद्यालयों के लिए जो चाहते हैं कि हम उनके साथ मिलकर पढ़ाएँ।
- Guided में सब कुछ
- आपके कोहोर्ट के साथ Squid-प्रमाणित व्याख्याता
- वास्तविक-दुनिया संवर्धन: उद्योग ब्रीफ, साइट विज़िट, अतिथि व्याख्याता
- आपकी समय-सारणी, क्रेडिट और परिणामों के अनुसार कॉन्फ़िगर किया गया
क्या शामिल है
| विशेषता | License | Guided | Custom |
|---|---|---|---|
| पाठ्यक्रम और प्लेटफ़ॉर्म | |||
| पूर्ण पाठ्यक्रम, तीनों कोर्स में से कोई भी | |||
| Socratic केस स्टडी लाइब्रेरी | |||
| Squid Academy LMS एक्सेस | |||
| आकलन और शैक्षणिक रिपोर्टिंग | |||
| उद्योग व्याख्यान रिकॉर्डिंग | |||
| वितरण दस्तावेज़ | |||
| मार्गदर्शन और योजना | |||
| निर्धारित मार्गदर्शन (घटती आवृत्ति) | |||
| कार्यान्वयन और वितरण योजना | |||
| निर्धारित Squid Academy संपर्क | |||
| स्टाफिंग और संवर्धन | |||
| आपके कोहोर्ट के साथ Squid-प्रमाणित व्याख्याता | |||
| वास्तविक-दुनिया संवर्धन (ब्रीफ, साइट विज़िट, अतिथि व्याख्याता) | |||
| आपकी समय-सारणी, क्रेडिट और परिणामों के अनुसार कॉन्फ़िगर | |||
Questions deans and faculty ask
Do lecturers need esports experience?
No. Every module includes delivery guides, recorded industry lectures and assessments. The Guided plan adds scheduled support from our team.
Can it be credit-bearing?
Yes. Universities run it as a credit-bearing module, an elective pathway or an extracurricular academy. We help you choose during the consultation.
Do we have to run all three courses?
No. Each course stands alone and is priced the same, so you can start with one and add more later.
What do students need?
Standard computers and internet access for the coursework. Tournament requirements depend on the games you choose.
See how it would work at your university
A 30-minute call with our team covering curriculum, delivery and pricing.
