The Business of Esports
Students learn the esports industry by building it.
A licensable, university-level program where students learn, build, and run real collegiate esports tournaments, taught by industry practitioners. Three standalone courses: license one, or the full program.
See plans and pricing3
Standalone courses
15
Modules
1
Real tournament
Why universities add an esports business pathway
Students want careers in esports
Demand is high, but few programmes teach how the industry actually works: events, media, sponsorship and teams.
Faculty time is limited
Designing industry-current modules, case studies and assessments from scratch is not realistic for most departments.
Boards need academic rigour
Any new pathway must show clear outcomes, assessment evidence and external quality validation.
What your students learn and build
The Business of Esports is three standalone courses that follow a Learn, Build, Run arc. Each can be licensed on its own. Here is what each one teaches.
STANDALONE COURSE
The Foundation
Learn the business
Every student covers every function of running a competitive event, and each team builds its own complete tournament playbook.
3 credits · 45 hours · 15 weeks
STANDALONE COURSE
The Specialisation
Build the venture
Students specialise into functional tracks and converge their many playbooks into one unified tournament playbook.
3 credits · 45 hours · 15 weeks
STANDALONE COURSE
The Tournament
Run the league
The cohort runs that unified plan as a real, live event, delivered in professional roles and measured against real KPIs.
Flexible: short block, or 15 weeks
A consistent five-step week
Recorded expert lecture
A short lecture from an industry practitioner, watched in class.
Live localising lecture
The local lecturer reinforces it and leads the case discussion.
Knowledge check
Five auto-graded questions through the learning platform.
Team workshop
Two hours of team work producing a real deliverable.
Individual reflection
A short reflection to consolidate the session.
The Specialisation · build the venture
Give every role a real-world outcome.
Team identity, player information and broadcast presentation bring business, media and event operations together.
Operations
Design the competition, then make it work.
Students translate formats, brackets and schedules into a tournament that teams can realistically deliver.
Donut · Radiant Challenger Cup
Images shown are extracts from real student submissions produced by participants at our partner universities.
The capstone
The Tournament · run the league
The delivery course. The cohort runs the unified plan as a real, live event, in professional roles drawn from their specialism, and the event is measured against the KPIs it set for itself. It runs two ways.
A short execution block
A few days to a few weeks
Stages the event as a celebration and showcase of the cohort's work, with a debrief to close.
A full 15-week course
Work-integrated learning
Readiness, the live event, then full post-event analysis, with students in assessed professional roles throughout.
The event takes shape
Students plan the structure, schedule and match flow of a real tournament.
Run the league
Teams compete while students manage operations, media and broadcast.
Case study
Assumption University, Bangkok
85
students enrolled
6
faculties represented
~89%
from outside the host faculty
4.4/5
student quality rating
95.5%
would recommend it
92%
EAF pedagogy score
How it fits into your institution
Consultation
We map the pathway to your programme, credits and term structure.
Faculty onboarding
Lecturers get LMS access, delivery guides and the case study library.
Teach and build
Students learn the industry by working on real cases each week.
Run the tournament
Students plan, run and broadcast a real collegiate tournament.
A learning platform behind every lesson
Faculty delivery guides, case studies and assessments support the classroom experience. Students can continue their learning through Squid Academy's LMS.
Ready for your academic board and IT team
Squid Academy is backed by documented policies covering privacy, security and academic quality, so approval moves quickly.
Privacy-first data
Policies aligned with UK & EU GDPR and FERPA, plus a Data Processing Addendum.
Security you can review
Access control, encryption, monitoring and a documented incident response process.
Academic integrity
Assessment integrity and internal quality assurance policies across every cohort.
Independently validated quality
Our curriculum holds the EAF Certificate of Quality. Squid Academy is a registered AQA Unit Award Scheme centre, and Business of Esports units are in development and submission.
EAF evaluation: Excellent
4.5 / 5
教学方法
4.3 / 5
学习目标
4.2 / 5
学习者参与度
4.5 / 5
可信度
4.4 / 5
学习设计
BOE
CEFR Aligned
语言与可及性标准
BOE, Business Of Esports
所有项目材料均按照既定的英语语言标准撰写，根据受众与项目层级进行校准，以确保学习易于理解，同时教学交付保持自信与一致。
CEFR B1-B2
面向学生
eCourse 教材、Student Learning Guides 与课堂资源
CEFR B2-C1
面向教师
Lecturer Delivery Guides、Lesson Plans 与教学说明
上述标准适用于 BOE 学位路径中的所有模块与阶段，从 Summer Elective 到 Term 1 至 3。
Choose how you run it
One price per course. Run it yourself, with our guidance, or as a tailored campus rollout.
Bring it into your classroom
Your faculty teach the programme, with the level of guidance you choose.
Make room for hands-on learning
Connect classroom concepts with practical teamwork and tournament production.
按课程、按教室定价。每门课程价格相同。
License
由您的团队授课，使用我们完整的课程、案例研究库和平台。
每间教室，最多 30 名学生
适用对象
已有讲师可内部授课的大学。
- 完整课程和苏格拉底式案例研究库
- Squid Academy LMS、评估与报告
- 行业录制讲座与授课指南
- 按自己的节奏独立运行
Guided
在您的团队站稳脚跟时我们紧密协助，随着您逐步自立而退居幕后。
每间教室，最多 30 名学生
适用对象
初次开展电竞教学的大学。
- 包含 License 的所有内容
- 按递减频率安排的指导
- 实施与授课规划
- 指定的 Squid Academy 联系人
Custom
由我们提供人员。Squid 认证讲师和行业导师与您一同授课。
根据您的目标定制
适用对象
希望我们协同授课的大学。
- 包含 Guided 的所有内容
- Squid 认证讲师入驻您的班级
- 真实世界拓展：行业简报、实地参观、客座讲师
- 按您的时间表、学分和目标进行配置
包含内容
| 功能 | License | Guided | Custom |
|---|---|---|---|
| 课程与平台 | |||
| 完整课程，三门课程中的任一门 | |||
| 苏格拉底式案例研究库 | |||
| Squid Academy LMS 访问 | |||
| 评估与学术报告 | |||
| 行业录制讲座 | |||
| 授课文档 | |||
| 指导与规划 | |||
| 按计划的指导（递减频率） | |||
| 实施与授课规划 | |||
| 指定的 Squid Academy 联系人 | |||
| 师资与拓展 | |||
| Squid 认证讲师入驻您的班级 | |||
| 真实世界拓展（简报、实地参观、客座讲师） | |||
| 按您的时间表、学分和目标进行配置 | |||
Questions deans and faculty ask
Do lecturers need esports experience?
No. Every module includes delivery guides, recorded industry lectures and assessments. The Guided plan adds scheduled support from our team.
Can it be credit-bearing?
Yes. Universities run it as a credit-bearing module, an elective pathway or an extracurricular academy. We help you choose during the consultation.
Do we have to run all three courses?
No. Each course stands alone and is priced the same, so you can start with one and add more later.
What do students need?
Standard computers and internet access for the coursework. Tournament requirements depend on the games you choose.
See how it would work at your university
A 30-minute call with our team covering curriculum, delivery and pricing.
