The Business of Esports
Students learn the esports industry by building it.
A licensable, university-level program where students learn, build, and run real collegiate esports tournaments, taught by industry practitioners. Three standalone courses: license one, or the full program.
See plans and pricing3
Standalone courses
15
Modules
1
Real tournament
Why universities add an esports business pathway
Students want careers in esports
Demand is high, but few programmes teach how the industry actually works: events, media, sponsorship and teams.
Faculty time is limited
Designing industry-current modules, case studies and assessments from scratch is not realistic for most departments.
Boards need academic rigour
Any new pathway must show clear outcomes, assessment evidence and external quality validation.
What your students learn and build
The Business of Esports is three standalone courses that follow a Learn, Build, Run arc. Each can be licensed on its own. Here is what each one teaches.
STANDALONE COURSE
The Foundation
Learn the business
Every student covers every function of running a competitive event, and each team builds its own complete tournament playbook.
3 credits · 45 hours · 15 weeks
STANDALONE COURSE
The Specialisation
Build the venture
Students specialise into functional tracks and converge their many playbooks into one unified tournament playbook.
3 credits · 45 hours · 15 weeks
STANDALONE COURSE
The Tournament
Run the league
The cohort runs that unified plan as a real, live event, delivered in professional roles and measured against real KPIs.
Flexible: short block, or 15 weeks
A consistent five-step week
Recorded expert lecture
A short lecture from an industry practitioner, watched in class.
Live localising lecture
The local lecturer reinforces it and leads the case discussion.
Knowledge check
Five auto-graded questions through the learning platform.
Team workshop
Two hours of team work producing a real deliverable.
Individual reflection
A short reflection to consolidate the session.
The Specialisation · build the venture
Give every role a real-world outcome.
Team identity, player information and broadcast presentation bring business, media and event operations together.
Operations
Design the competition, then make it work.
Students translate formats, brackets and schedules into a tournament that teams can realistically deliver.
Donut · Radiant Challenger Cup
Images shown are extracts from real student submissions produced by participants at our partner universities.
The capstone
The Tournament · run the league
The delivery course. The cohort runs the unified plan as a real, live event, in professional roles drawn from their specialism, and the event is measured against the KPIs it set for itself. It runs two ways.
A short execution block
A few days to a few weeks
Stages the event as a celebration and showcase of the cohort's work, with a debrief to close.
A full 15-week course
Work-integrated learning
Readiness, the live event, then full post-event analysis, with students in assessed professional roles throughout.
The event takes shape
Students plan the structure, schedule and match flow of a real tournament.
Run the league
Teams compete while students manage operations, media and broadcast.
Case study
Assumption University, Bangkok
85
students enrolled
6
faculties represented
~89%
from outside the host faculty
4.4/5
student quality rating
95.5%
would recommend it
92%
EAF pedagogy score
How it fits into your institution
Consultation
We map the pathway to your programme, credits and term structure.
Faculty onboarding
Lecturers get LMS access, delivery guides and the case study library.
Teach and build
Students learn the industry by working on real cases each week.
Run the tournament
Students plan, run and broadcast a real collegiate tournament.
A learning platform behind every lesson
Faculty delivery guides, case studies and assessments support the classroom experience. Students can continue their learning through Squid Academy's LMS.
Ready for your academic board and IT team
Squid Academy is backed by documented policies covering privacy, security and academic quality, so approval moves quickly.
Privacy-first data
Policies aligned with UK & EU GDPR and FERPA, plus a Data Processing Addendum.
Security you can review
Access control, encryption, monitoring and a documented incident response process.
Academic integrity
Assessment integrity and internal quality assurance policies across every cohort.
Independently validated quality
Our curriculum holds the EAF Certificate of Quality. Squid Academy is a registered AQA Unit Award Scheme centre, and Business of Esports units are in development and submission.
EAF evaluation: Excellent
4.5 / 5
Pedagogical Approach
4.3 / 5
Learning Goals
4.2 / 5
Learner Engagement
4.5 / 5
Credibility
4.4 / 5
Learning Design
BOE
CEFR Aligned
Mga Pamantayan sa Wika at Pagiging Naa-access
BOE, Business Of Esports
Lahat ng program materials ay isinulat ayon sa tinukoy na English language standards, na nakatugma sa audience at antas ng program, upang manatiling naa-access ang pagkatuto at kumpiyansa at konsistent ang pagtuturo.
CEFR B1-B2
Para sa Estudyante
eCourse materials, Student Learning Guides, at in-class resources
CEFR B2-C1
Para sa Guro
Lecturer Delivery Guides, Lesson Plans, at delivery notes
Nalalapat ang mga pamantayang ito sa lahat ng modules at phases sa loob ng BOE degree pathway, mula Summer Elective hanggang Terms 1 to 3.
Choose how you run it
One price per course. Run it yourself, with our guidance, or as a tailored campus rollout.
Bring it into your classroom
Your faculty teach the programme, with the level of guidance you choose.
Make room for hands-on learning
Connect classroom concepts with practical teamwork and tournament production.
Presyo bawat course, bawat classroom. Parehong presyo para sa bawat course.
License
Ang iyong team ang magtuturo, gamit ang buong kurikulum, case study library, at platform namin.
bawat classroom, hanggang 30 estudyante
PARA KANINO
Mga unibersidad na may lecturer para magturo mismo.
- Buong kurikulum at Socratic case study library
- Squid Academy LMS, assessments at reporting
- Naka-record na industry lectures at delivery guides
- Patakbuhin nang malaya, sa sariling bilis
Guided
Malapit kami habang natututo ang iyong team, at umaatras habang lumalago ang inyong kakayahan.
bawat classroom, hanggang 30 estudyante
PARA KANINO
Mga unibersidad na bago sa esports delivery.
- Lahat ng nasa License
- Naka-iskedyul na patnubay sa unti-unting bumababang dalas
- Implementation at delivery planning
- Isang itinalagang Squid Academy contact
Custom
Dinadala namin ang mga tao. Squid-certified lecturers at industry mentors, nagtuturo kasama ninyo.
iniayon sa iyong mga layunin
PARA KANINO
Mga unibersidad na nais na kami ang mag-deliver kasama nila.
- Lahat ng nasa Guided
- Squid-certified lecturer na nakalagay sa inyong cohort
- Real-world enrichment: industry brief, site visit, guest lecturers
- Naka-configure sa inyong timetable, credits, at outcomes
Ano ang Kasama
| Feature | License | Guided | Custom |
|---|---|---|---|
| Kurikulum at platform | |||
| Buong kurikulum, alinman sa tatlong course | |||
| Socratic case study library | |||
| Squid Academy LMS access | |||
| Assessments at academic reporting | |||
| Naka-record na industry lectures | |||
| Delivery documentation | |||
| Patnubay at pagpaplano | |||
| Naka-iskedyul na patnubay (bumababang dalas) | |||
| Implementation at delivery planning | |||
| Itinalagang Squid Academy contact | |||
| Staffing at enrichment | |||
| Squid-certified lecturer sa inyong cohort | |||
| Real-world enrichment (brief, site visit, guest lecturers) | |||
| Naka-configure sa inyong timetable, credits, at outcomes | |||
Questions deans and faculty ask
Do lecturers need esports experience?
No. Every module includes delivery guides, recorded industry lectures and assessments. The Guided plan adds scheduled support from our team.
Can it be credit-bearing?
Yes. Universities run it as a credit-bearing module, an elective pathway or an extracurricular academy. We help you choose during the consultation.
Do we have to run all three courses?
No. Each course stands alone and is priced the same, so you can start with one and add more later.
What do students need?
Standard computers and internet access for the coursework. Tournament requirements depend on the games you choose.
See how it would work at your university
A 30-minute call with our team covering curriculum, delivery and pricing.
