Squid Academy

    Press & Media

    Press Kit

    Everything journalists and partners need to write about Squid Academy: company boilerplate, logos, brand guidelines, product screenshots, and direct contacts for our regional press teams.

    About Squid Academy

    Company boilerplate

    Squid Academy is a leading esports education platform delivering internationally accredited curriculum, a purpose-built Learning Management System, and a tournament ecosystem to schools, universities, and esport centers in five countries. Programs are accredited by Education Alliance Finland and aligned with modern sport pathways.

    Founded to professionalise esports learning, Squid Academy partners with educators to engage students, build esports teams, and prepare the next generation of esports professionals across team management, broadcasting, event production, marketing, and analytics. Squid Academy Limited is headquartered in London with regional partners across Southeast Asia and India.

    5
    Countries
    5,000+
    Students
    100+
    Schools
    50+
    Hybrid Modules

    Logos

    Download the logo

    Use SVG wherever possible for crisp scaling. PNG is provided for tools that don't accept vector files.

    Squid Academy logo on light background

    Primary — Light background

    Full color on white or light surfaces.

    Squid Academy logo reversed on dark background

    Reversed — Dark background

    White lockup for dark surfaces and photography.

    Squid Academy mark on accent background

    Accent — On brand color

    Use on Robin Egg surfaces when the brand tone is the focus.

    Do

    • • Maintain a clear space equal to the height of the logo mark on all sides.
    • • Use the SVG version for digital and print.
    • • Use the reversed lockup on photography and dark surfaces.

    Don't

    • • Recolor, rotate, stretch, or add effects to the logo.
    • • Place the full-color logo on low-contrast or busy backgrounds.
    • • Combine the logo with other marks without written approval.

    Brand Guidelines

    Colors, type, and voice

    Color palette

    Click any swatch to copy its hex value.

    Typography

    Montserrat exclusively. Bold for headers, Semibold for sub-headers, Regular for body.

    Header — Bold

    Shaping the Future of Esports Education

    Sub-header — Semibold

    Accredited curriculum, built for educators.

    Body — Regular

    Squid Academy partners with schools, universities, and esport centers across five countries to deliver internationally accredited esports learning.

    Voice

    • Professional first. We speak to educators, administrators, and parents.
    • The Sage and The Hero. Authoritative, supportive, and pathway-oriented.
    • Never childish. Avoid gamer slang and ironic tone.

    Terminology

    • Use "Hybrid Modules", never "Online Courses".
    • Keep "Esports" in English across all languages.
    • Refer to the company as "Squid Academy", not "Squid".

    Product Screenshots

    Press-ready imagery

    Right-click any image and choose "Save image as…" to download. Please credit "Squid Academy" when reproducing.

    Squid Academy esports classroom hero image
    Hero — Esports classroom
    Squid Academy mobile app hero screen
    Mobile App — Home
    Mobile app learning module screen
    Mobile App — Learning
    Mobile app access screen
    Mobile App — Access
    Mobile app confirmation screen
    Mobile App — Confirm
    Mobile app QR pairing screen
    Mobile App — QR pairing

    Featured in

    Associated Press
    Business Insider
    Yahoo Finance
    Benzinga
    Digital Journal
    The Chronicle Journal

    Press Contact

    Talk to our press team

    Squid Academy Press Team

    For interviews, expert commentary on esports education, partnership announcements, and media briefings.

    press@squid.academy

    We typically respond within 2 business days.

    Global / UK

    Squid Academy Ltd
    71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

    Southeast Asia

    Squid Esports Co., Ltd.
    42/95-96, Sukhumvit Road, Moo. 9, Nong Prue, Banglamung, Chonburi, 20150

    India

    OutFox Gaming
    66, Second Floor, Janpath, Connaught Place, New-Delhi 110001

    Not a journalist?

    For partnership, sales, or general inquiries, reach out via our contact page.

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